Proof of how the big brands ride through the recession. They manufacture money!


Ok, that statement was entirely unture but the coin is real. The French Mint tapped on Karl Lagerfeld to design a limited edition five Euro coin to commemorate Coco Chanel's 125th birthday. On one side is the brand's signature quilt pattern and on the other is Mdm Chanel's head. Though the stamped value is five Euro, the gold and silver coins are expected to retail for far more. They go on sale Dec 1 with a price ranging from 45 Euros to 5,900 Euros.

Chanel gets no part of the proceeds but the marketing pays for itself.
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